Going into a key World Cup match last Friday, Italy’s Mario Balotelli made a request: he wanted a kiss from Queen Elizabeth II if his team beat Costa Rica, which would have kept England’s chances for advancing alive.
He didn’t get that smooch. Costa Rica upset Italy 1-0, bouncing England from the tournament.
But what the Italy’s star player did accomplish was getting 180,000 people to retweet his message, generating even more buzz for a game that spawned 3.2 million tweets.
The World Cup in Brazil is shaping up to be the biggest-ever global event for social media. Facebook Inc. FB +2.26% said a total of 141 million users posted 459 million interactions to their site during the first week of the World Cup. That’s more people than posted during this year’s Super Bowl, the Oscars and the Sochi winter Olympics, combined.