Want a World Cup Retweet? Say You’ll Kiss the Queen

Going into a key World Cup match last Friday, Italy’s Mario Balotelli made a request: he wanted a kiss from Queen Elizabeth II if his team beat Costa Rica, which would have kept England’s chances for advancing alive.

He didn’t get that smooch. Costa Rica upset Italy 1-0, bouncing England from the tournament.

But what the Italy’s star player did accomplish was getting 180,000 people to retweet his message, generating even more buzz for a game that spawned 3.2 million tweets.

The World Cup in Brazil is shaping up to be the biggest-ever global event for social media. Facebook Inc. FB +2.26% said a total of 141 million users posted 459 million interactions to their site during the first week of the World Cup. That’s more people than posted during this year’s Super Bowl, the Oscars and the Sochi winter Olympics, combined.

More here.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s