Amid the celebrations and tears of this year’s World Cup, Brazilian fans say this is the funniest tournament they’ve ever followed on the Internet.
They’re calling the competition not just the Copa do Mundo, but the “Copa dos Memes,” or the Cup of Memes.
With about 200 million inhabitants, Brazil is the world’s fifth-largest Internet market by population and growing, according to market researcher comScore. The country is a top five market for Facebook, Facebook’s Instagram, Google Inc.’s Youtube, and Twitter Inc.
Brazil is hardly the only country where people enjoy a good viral Internet joke. But Brazilians are setting the pace, thanks to their heavy use of social media and feverish interest as tournament hosts. Facebook said on Friday that Brazil has the most users of any country posting messages about the World Cup.